Uniform Advertising Signage By-law and Program

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The Municipality of Chester is working towards implementing a Uniform Advertising Signage By-law and supporting Program to improve advertising along its highways. The program will provide the travelling public with clear directional information, promote tourist-related businesses in our communities, and preserve the Municipality’s rural character, scenic beauty, and enhance road appearance. Now that a by-law has been drafted, we are looking for feedback from the community and businesses. The feedback we receive will be taken to Municipal Council, where your input will help decide the content of the by-law.

Please find the Draft Uniform Advertising Highway Signage By-law in the document library on the right. Also within the document library is a one-page fact sheet about the program.

Information regarding the Uniform Advertising Highway Signage By-law and supporting Program, including the administration of the Program, can be found on this site.

The Municipality of Chester is working towards implementing a Uniform Advertising Signage By-law and supporting Program to improve advertising along its highways. The program will provide the travelling public with clear directional information, promote tourist-related businesses in our communities, and preserve the Municipality’s rural character, scenic beauty, and enhance road appearance. Now that a by-law has been drafted, we are looking for feedback from the community and businesses. The feedback we receive will be taken to Municipal Council, where your input will help decide the content of the by-law.

Please find the Draft Uniform Advertising Highway Signage By-law in the document library on the right. Also within the document library is a one-page fact sheet about the program.

Information regarding the Uniform Advertising Highway Signage By-law and supporting Program, including the administration of the Program, can be found on this site.

  • Uniform Advertising Signage By-law - December Update

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    16 Dec 2019

    The Draft Uniform Advertising Signage Bylaw was passed and approved by Council on July 25/2019 and has been forwarded to the Province for ministerial review. After the review is complete the bylaw will go back to Council for adoption. Once adopted, the bylaw will be effective within the pilot area of Exit 6. Owners of the existing advertising signage will have 30 days after the effective date to remove any signs located along the highway within the pilot area. The bylaw will provide opportunity for businesses within, and outside of the Municipality to display their business names. Applications will be accepted by the Municipality by owners that wish to advertise their businesses on the uniform signage. The bylaw has been prepared to be applicable to all areas within the Municipality for future application, keeping in mind the very different locations throughout.


  • Uniform Advertising Signage By-law - April Update

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    25 Apr 2019

    Over the course of March of April of this year Municipal staff have met with several business and development associations in the Municipality. These meetings will continue into the coming months to ensure we reach as large of an audience as possible. Staff is also continuing to invite members of the public to submit their questions and comments on the proposed Uniform Advertising Signage By-law and Program - everything we hear will be carefully analyzed and contribute to a report to be taken to Municipal Council. Municipal staff will continue to update Voices and Choices and our Social Media platforms regarding FAQs, timelines, and any other matters related to this project.

  • MODC Pursuing Uniform Advertising Signage By-law and Program

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    11 Feb 2019
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    At the Committee of the Whole Meeting of October 4, 2018, the Committee directed Municipal staff to develop a Uniform Advertising Signage By-law for the Municipality. The By-law is to be implemented along the Municipality's highways beginning with the areas along Highway 3 at Exit 6.

    Municipal staff is now seeking input from the community and local businesses regarding the Draft Uniform Advertising Signage By-law and supporting Program.